At Cula Satu, we don’t just build products — we build brands that speak.

One of our proudest internal creations is Asquare Creative — a branding studio concept born from our own process of refining, experimenting, and delivering design with intention.

Asquare isn’t just a logo — it’s a visual system, a voice, and a reflection of how we see creativity: structured, bold, and made to last.

✳️ Project Overview

• Brand Name: Asquare Creative

• Created by: Cula Satu

• Type: Internal branding studio identity

• Purpose: To serve as a design-forward identity for creative and commercial ventures under Cula Satu’s umbrella

🔍 Concept Behind the Brand

The name Asquare plays on duality:

• “A” for authenticity, attention, and approachability

• “Square” to represent structure, clarity, and balance in creative thinking

It’s a name that feels bold, modern, and versatile — just like the identity system built for it.

🎨 Logo & Visual System

We designed a custom logomark combining two abstract “A” forms — forming a mirrored monogram that subtly hints at structure and collaboration. The typography is sharp but friendly, while the color palette evokes professionalism with a touch of play.

Highlights:

• Logomark: Monogram “AA” in geometric form

• Typography: Modern sans-serif with customized “q” for uniqueness

• Color Palette: Cool blue tones for trust + bold black for contrast

• Voice: Confident, creative, and clean

💡 Why We Made It

We wanted a brand that could live alongside Cula Satu, but serve a different role: as a design and branding arm that could create for others too.

Asquare is a proof of concept — how we at Cula Satu think, design, and deliver visual brands that work in the real world.

🧱 Deliverables

• Brand Naming & Strategy

• Logo System & Iconography

• Color & Typography Guides

• Social Media Templates

• Brand Guidelines Document

🗣️ Final Thoughts

Asquare Creative is more than a studio name. It’s an identity system crafted with intention, made to represent what Cula Satu believes in: clarity, strength, and creative independence.

It’s now part of our growing portfolio — and a bold step toward building brands that don’t just look good, but feel right.