From Hidden Gem to Searchable Sanctuary

Ubuntu Bali is a community-based retreat center nestled in the peaceful heart of Ubud. While their on-site experience was rich, serene, and deeply meaningful — their digital visibility was falling short.

That’s where Cula Satu stepped in — not to change their story, but to help the right people find it.

🎯 Project Goals

Ubuntu Bali’s team approached us with a clear challenge:

“We have a beautiful space and offering, but not enough people are finding us online.”

So, we set out to:

• Boost organic search traffic

• Improve the site’s Google ranking for relevant keywords

• Create an SEO foundation that feels authentic to Ubuntu’s voice

• Increase retreat inquiries and bookings via organic channels

🔍 Our SEO Approach

Our strategy focused on human-first SEO — making the site easier to find, easier to read, and more aligned with what Ubuntu’s ideal audience is searching for.

1. SEO Audit

• Technical SEO health check (site speed, metadata, mobile usability)

• Keyword performance review

• Competitor benchmarking (local retreat centers in Bali)

2. Keyword Strategy

We developed a content-focused keyword map targeting terms such as:

• “Bali spiritual retreat”

• “Ubud yoga retreat”

• “conscious community Bali”

• “Bali wellness center”

• “healing retreat Ubud”

These were chosen based on search intent, volume, and alignment with Ubuntu’s offerings.

3. On-Page Optimization

• Cleaned up and structured page titles, meta descriptions, and heading hierarchy

• Optimized copy for clarity, relevance, and readability

• Improved internal linking between services, about, and retreat pages

• Set up schema markup for local business + events

4. Content Enhancements

• Suggested new content topics for blog & future landing pages

• Integrated SEO copy with brand voice — soft, calm, and spiritual

• Helped reposition Ubuntu as a searchable yet soulful brand

📊 Results (3 Months After Optimization)

• 🔼 +138% increase in organic traffic

• 🔼 Page 1 ranking for “spiritual retreat Bali” and “Ubud healing center”

• 🔼 +60% increase in inquiry form submissions

• 🔼 Average session duration improved by 42%

• 🔼 Bounce rate decreased by 35%